Monday, October 25, 2010

The Mobile Ad Boom

Mobile Ad Boom
Mobile advertising businesses continue to feel the positive effects of the smartphone wars, not to mention the announcement of Apple’s iAd platform and Google’s $700 acquisition of AdMob earlier in the year. Mobile ad network Greystripe recently reported a huge increase to its revenues while another mobile ad network, inMobi, recently secured a large sum of series B funding. Mobile ad platform and analytics firm Medialets announced a big round of funding of its own after declaring that its revenue has been doubling month over month this year. Apple, meanwhile, has rolled out some early features of its new program in the U.S. and is expected to launch iAds in the U.K. in September. Though still in its infancy, the fast-maturing mobile ad market is predicted to explode into a $12 to $14 billion industry by 2014.

Source of Information : Website Magazine October 2010

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