The Live Feed was first implemented and made uber famous during the Presidential Inauguration of Barack Obama (see Figure 4.7). During the Inauguration, CNN streamed the events live on CNN.com and, using Facebook Connect, allowed you to chat with your friends who were also watching on CNN.com.
No one could have ever expected how many people would decide to take to CNN.com and start chatting away, sharing this once-in-a-lifetime experience, with their friends. According to Mashable.com
• CNN generated more than 136 million page views.
• More than 600,000 status updates posted through CNN.com to Facebook.
• During the broadcast more than 4,000 status updates occurred per minute being sent to Facebook from CNN.com.
• During the first minute of President Obama’s inaugural speech, 8,500 status updates from CNN.com occurred.
This mind-blowing success led other event planners to turn to Facebook to enable conversations around their event. So far, the Live Feed has been used for the NBA All-Star game, the Michael Jackson Memorial, and a live viewing party of the finale of Bravo’s “Real Housewives of New York City” among others.
In the future we will see many more large events integrate the Facebook Live Feed into their websites. Imagine watching the Olympics, attending a concert, watching the World Series, or watching a movie and chatting LIVE with all your friends who are also enjoying that same experience.
Whether you realize it, the Live Feed is similar to the Personalized Experience feature because it draws out emotion and connects us to something we can relate to. For the Personalized Experience, the tool creates an experience using information about ourselves to pull us into the application. The Live Feed connects us with our friends during a major event. By enabling this feature, the network hopes that we’ll stay on their website longer, and Facebook ensures that we’ll interact with their platform more. It also has the spin-off effect, much like Twitter hashtags around events, in that the rest of your network can see your status updates, wonder what you’re up to, and hopefully join in on the fun.
Source of Information : Facebook Marketing Designing Your Next Marketing Campaign