Tracking Diversity of Links

Improving link diversity is one of the best ways to improve your rankings organically. A page with high link diversity receives a variety of links from many domains, through a variety of keywords. If you’re targeting a specific term, you may want to see some synonyms for the term you hope to rank on. Tracking link diversity can be beneficial to understanding your true potential to rank on a term. Understanding the link diversity of those ranking ahead of you also helps to paint this picture.

Sites that have a high level of link diversity may be difficult to overtake, or you may find the gap is just too big. At this point, though, you should realize that ranking on a term organically is not just about one factor, but a combination of factors. Link diversity it is yet one more data point you can use to analyze the realistic opportunities you have specific to a keyword. Further, knowing how the overall domain performs based on bulk back links will be another factor to consider in determining site authority.

Running Majestic SEO’s Bulk Backlink Checker on a specific URL will show you how many links you have compared to a competitor on a specific page. Looking at a pageto-page comparison can provide greater insight at the micro level than looking at overall back links to a site. While the domain authority is important, so too is the page-specific data. Establishing both the volume of links and the anchor text will help you evaluate whether you have a chance of beating a competitor out of a search spot. Filter out all the no follow links to get a better idea of how the search engines will interpret the data. If you find that you are close in links on a site, expand to the domain authority and look at how many inbound links you have from all the sites by running a Bulk Backlinks report. Then look at the domain and page ranks to get an idea of the value of these links.

Source of Information : MASTERING SEARCH ANALYTICS MEASURING SEO, SEM AND SITE SEARCH

Tracking Diversity of Links