Tuesday, January 11, 2011

Creating a Personalized Experience with Facebook Connect

The capability of Facebook Connect to create a personalized experience is something that we’ve only seen the tip of so far. Facebook Connect has the capability to use some of your information such as age, gender, location, or content that you’ve uploaded to Facebook to help create a story that has been created just for you.

To fully understand what creating a personalized experience with Facebook Connect actually means, it is easiest to learn about how some have chosen to use this feature.

During Shark Week, the Discovery Channel sought to find ways to pull people in to watch the programming that it had for Shark Week. The Discovery Channel realized that one of the ways to pull people in would be to reach out into the communities where they’re already hanging out. Instead of hoping that they tune in and watch commercials related to Shark Week, the Discovery Channel, with the assistance of C.C. Chapman and his team at Campfire (previously known as The Advance Guard), decided to use Facebook as a digital channel to find potential viewers.

The easy way out would be to just use a Facebook Ad that had a slick call-to-action. No, that would be too simple. What if you could make users feel as though they were in a boat being attacked by a shark? What if you could make their heart race and make it really real for them? That would be cool, right? That is exactly what an application called Frenzied Waters created using Facebook Connect for Shark Week did. By using information that you’ve already made available to Facebook such as biographical information and photos, the Frenzied Waters application created an experience that made you feel as though you were part of the shark attack.

Another slick use of Facebook Connect was for the launch of the 10th anniversary of Fight Club, a movie featuring Brad Pitt. When you visit WelcomeToFC.com, you’re prompted to enter your Facebook credentials. After you enter your credentials, the website (actually Facebook Connect) grabs data from your Facebook account such as your name, favorite movies, job information, and photos and uses it to build a story from Fight Club around you. At the end of the experience, it then encourages you to purchase the Fight Club DVD.

What both of these applications accomplish is invoking emotion and bringing you into the experience. This tends to hook you and makes you want to run around and share it with your friends because of how cool it is. This word-of-mouth marketing is the best type of marketing that any brand or product could ask for.

Source of Information :  Facebook Marketing Designing Your Next Marketing Campaign
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